"What Main Street Can Learn From the Mall"

The criteria Robert Gibbs uses to evaluate “Main Street” is to first visit the place and observe how it is set up. He tells them his views and points out feature by feature how the design actually hurts the town’s businesses. Gibbs compares Clematis Street with a better example in the same area (Palm Beach’s Worth Avenue). Gibbs main points into making “Main Street” into a mall would be:
-Nice floors
-Should follow the malls example in dealing with the public’s fears-Keeping the area clean, having visible police around
-Not to have anything on the street that distracts the costumers from looking at the stores.
-The benches can attract people that make other people uncomfortable to walk by that street.
-Retail planning should begin far from the selling floors.
-”No-left-turn rule”
-Size of windows
-Do not locate store next to restaurants because of certain smells that stick to the clothes.
-Be aware of sunlight direction-stores should be luminous, have enough light to see the merchandise.

I think “Main Street” should be a mall, because they have all the components, but they just need the adjustments that Gibbs suggests to make it look more presentable enough to attract customers. “Main Street” can be one of the outdoorsy malls.

Checklist to judge “Main Street”
-Clean area
-No distractions that may cause customers to not walk by
-Enough light to show the merchandise and attract costumers during daytime and nighttime
-Security
-Make it look a little bit classy enough to attract people with money