Isn't It Ironic?/Powerful Packaging Design

Packaging is important, because it is the visceral design of the product. It is what catches the attention of a buyer. It is also what helps the buyer recognize the product, because of its unique appearance. Packaging is also important for the brand manager of a company. They would want the product to stand out from other products that are the same. For example, there are many different ketchup companies, so it is important to be different and stand out from those other companies.

Packaging is not really important for me unless if it is really pretty or pink and that would look good if I want to put in my dresser, or a place that is very visible and can catch the person’s attention when they come into the room. Tiffany & Company might be something I would want to have in my dresser. Tiffany & Company has a very simple visceral design. Their packaging is always the same baby blue color that has the name of the brand on the bag. The box where the jewelry is in, is the same color as the bag. The name of the brand is displayed in the jewelry also.
Tiffany & Company is a very famous jewelry store. Anyone walking around with a small blue bag would know that it’s from Tiffany’s.

Hellman’s Mayonnaise has an iconic packaging. It went through the same thing with the Heinz Ketchup. It has been a great product for many years. The packaging is in a clear plastic container that has a unique, round cylinder shape with a blue cap. It also comes in squeezable bottles, which is easier and faster for the person to make a sandwich. The label is yellow and blue and the name “Hellman‘s” is in capital letters. The product itself is recognizable and it is the only mayonnaise I get, because it tastes better than the others.

A product that has made it hard for me to use because of its packaging is a box of Christmas lights. They come in a box, but after it is taken out of the box, they are wrapped around a plastic thing that makes it hard to take it out because the lights interfere with the plastic thing. Others are just wrapped around and the lights stick to each other, and it’s hard to be careful to not rip them apart from each other, which would cause them to break. Once it does break, the lights are useless, so because of packaging, you can’t use to product.